Olodum - Full Concert [HD] | Live at North Sea Jazz Festival 1994

Olodum is a bloco-afro of Salvador 's carnival in Bahia, Brazil. It was founded by the percussionist Neguinho do Samba. Olodum is widely credited with developing the style of music known as sambareggae and for his active participation in carnival every year. Neguinho do Samba, the lead percussionist, created a blend of the traditional Brazilian samba beat with merengue, salsa, and reggae rhythms for the 1986 Bahian Carnival; This became known as sambareggae. This 'bloco afro' music is closely linked to its African roots, as evidenced by its percussion instruments, participatory dance and unique rhythm. It also draws directly from many Caribbean cultures, such as Cuba and Puerto Rico. Olodum gained worldwide fame as an African-Brazilian percussion group and performed in Europe, Japan and almost all of South America. The performing band of Olodum (or Banda) has released its own records and has been featured on recordings by Brazilian stars such as Simone and Daniela Mercury. In 1988, Simone recorded "Me ama mô" live in Pelourinho, with Neguinho do Samba and Olodum, for Simone's album Simone. In 1990, Olodum performed on Paul Simon's album The Rhythm of the Saints, and appeared on the song "The Obvious Child", as well as in the accompanying music video. On November 17 of that year, they sang the song alongside Simon on the American variety show Saturday Night Live, and the following year, they appeared at Simon's Central Park concert. In 1996 the band appeared on the album Roots by heavy metal band Sepultura. Later that year, they participated in the music video for Michael Jackson's "They Don't Care About Us", from his ninth studio album HIStory: Past, Present and Future, Book I. The first music video was shot in Pelourinho and in which Jackson collaborated with the 200 members of Olodum, who played music in the video. The media coverage surrounding the video connected Olodum with 140 countries around the world, gaining them global exposure and increasing their credibility in Brazil. After this, Olodum recorded with famous artists from Brazil and abroad, such as Wayne Shorter, Jimmy Cliff, Herbie Hancock and Caetano Veloso. In 2013, the band played live with Kimbra on Rock at Rio's sunset stage, with a cover of "They Don't Care About Us". The following year, they participated in "We Are One (Ole Ola)," the official song of the 2014 FIFA World Cup, featuring rapper Pitbull and singers Jennifer Lopez and Claudia Leitte. On June 12, they sang the song at the opening ceremony of the 2014 FIFA World Cup, along with Pitbull, Lopez, and Leitte, at Arena Corinthians, São Paulo, prior to the Brazil-Croatia match. Olodum develops activism to fight social discrimination, increase the self-esteem and pride of Afro-Brazilians, and defend and fight civil and human rights for marginalized people in Bahia and Brazil.

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